Category: Setting Up & Managing Postcard Campaigns
Get Ready for a Spike in Leads Available!
May 05, 2020
If you did not use all of your April budget for marketing, consider reallocating this budget to May. Increase your weekly record limits so you can receive all of the new listings and pending leads ...
A Smarter Way to Mail than EDDM
May 01, 2020
You may have heard about or been contacted by a printer offering EDDM mailings. EDDM®, or Every Door Direct Mail®, is a list service offered by the United Post States Postal Service (USPS). EDDM is...
Adjust Your Marketing to Reboot Sales This Spring
May 01, 2020
As more states remove their stay-at-home orders, we expect a quick recovery of the real estate market resulting in more leads for the moving industry. If you proactively adjust your marketing strat...
Proof of Professionalism is the Key to Winning Jobs
February 11, 2020
Postcards work because you are reaching customers at a crucial point in their process of hiring a mover. 88 percent of homeowners will research three or more movers before making their final select...
Steps Movers Can Take to Protect Consumers & Themselves
January 15, 2020
In today’s marketing environment, businesses using consumer data for marketing need to be aware of the new expectations of consumers for privacy and the changes in legislation. This includes movers...
Strategic Marketing for the Slow Season: Retargeting Potential Customers
October 08, 2019
We’ve had plenty of movers report that homeowners hang onto their postcards for months before they call—that’s proof that postcards continue to work over these longer periods. We’d like to suggest ...
5 Essential Steps to Carry Summer Mover Momentum into the Fall
September 10, 2019
With a direct correlation with the real estate market, you can bet that the summer months are busy with lots of people buying and selling their homes. But as the summer comes to an end and school s...
Don't Lose Momentum: Fall Mover Marketing Tips
July 05, 2019
You've had a strong summer. Your staff is trained and ready to move. How do you keep the momentum up and phones ringing? Find out our top tips for Fall Mover Marketing.
The Power of Postcards: Stay Busy in a Slower Market
May 06, 2019
Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list t...
3 Questions You May Have about Postcard Returns
February 28, 2019
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
Dos and Don’ts for Tracking Postcard Success Rates
January 16, 2019
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
Pinpoint Your Ideal Customer
December 07, 2018
You understand the value of direct mail and you’re preparing to set the criteria for your postcard target market. What’s the best way to narrow down your target market and mail to your ideal leads?...