Blog
From one lead to many - Rocking real estate referrals
January 10, 2015
Let's kick off the new year with one of the best ways you can build your business through 2016. The strongest referral pipeline you can get as a mover is real estate agents. I have a few tips to he...
Join over 600 movers doing serious good
December 17, 2014
Movers working together in the United States and Canada to feed millions with Move For Hunger. Find out more about how easy it is for your moving company to help make the world a better place, one ...
Optimizing Google Adwords with Negative Keywords
November 28, 2014
Let’s talk about internet ads. They are definitely a resource I recommend our clients include as a slice of their marketing pie, but are a lot of moving parts. Here are two quick tips that can help...
Is your moving company’s reputation getting trashed?
October 30, 2014
Feedback isn’t always fun and these days a bad review doesn’t just go from friend to friend, it’s up for the whole world to see. Worse, it can hurt your business and keep hurting you months after i...
Online & offline marketing - What movers need to know
August 27, 2014
If someone asked you the difference between online and offline marketing, you'd probably think it's a simple question. But, is it? Today I'm here to share why you can't separate the two anymore.
Email prejudice...Is it hurting your company?
July 30, 2014
Did you know that email prejudice exists? People make judgement calls on all kinds of things when doing business. One of them could definitely be your email address.
Marketing 101: Do You Need To Work On Your Website?
June 10, 2014
Today I want to address something that I see on a surprisingly regular basis. It's something you may NOT have. What am I talking about? WEBSITES. It's time for a heart-to-heart on the value of an o...
Stop Wasting Money On Bad Marketing - Mover Metrics
April 15, 2014
Really good marketing is about understanding your costs and returns. It's about knowing where you're winning and (equally important) where you might be hemorrhaging money. For movers and other busi...
How Do Homeowners Pick a Moving Company?
February 17, 2014
Do you know the key factors that convince people to select a particular moving company? We do! Here's a breakdown of key items consumers are taking into consideration before choosing who their next...
Key Housing Market & Moving Industry Trends for 2013
January 14, 2014
I want to share some key stats that are relevant to you. Things like: What states are growing and which ones are people fleeing? Are people moving more, or less? What did home values and sales look...
Simple Ways to Boost Sales - Every Touchpoint Counts
November 19, 2013
I've seen just about every tactic companies use to market themselves. Unfortunately, there's no silver bullet to build your business (wouldn't that be nice!) but if you want a better reputation and...
6 Key Tips That Will Help You Lock-In More Sales With Referrals
October 15, 2013
Referrals are a powerful way to build your sales pipeline AFTER you've already done the work of proving that you have a great service and product. Whether you're a Mover or a retail store, referral...