Setup & Template Postcard Design Fees
Submit a Design or Use One of Our Templates for Your Postcard Mailings
Setup Fee Waived
No Fee
Lead Only Service
Setup fees are waived for lead only accounts.
* There are no fees when setting up lead only service. Fees may apply later if the service is converted to fulfillment service.
Basic Setup
$75*
per submission
If you have a current design, simply submit a PDF. Before submission, make sure to provide your graphic designer with the Design Requirements below to make sure the design is the right size and format.
* Note: This setup fee applies to initial submissions only. Current customers will be billed a new set up fee each time a design is changed in production for their service.
Design Site & Setup
$75*
per submission
Sign up for service and we’ll give you access to our design website to use one of our templates or create a custom design.
Use of Design Site is FREE when design is completed by user.
Note: We do not offer graphic design services for custom postcard designs. If you request help with the design in our site, then fees may apply and be billed at $75 per hour at minimum of 15-minute increments.
Tips For Effective Postcard Design
Over the years we have worked with hundreds of movers and have seen many designs tested and tired. Below are our tips on what should be included for a successful design. (Also check out our Video Tutorials on postcard designs.)
A Strong Visual is a Must
Always include your logo, and design with a color scheme and visuals that represent your company.
Use a unique URL
Use a unique URL to track responses and always keep offers current.
Emphasize Your Contact Information
Your website and phone number should appear on both sides.
See Ultimate Test
See Ultimate Test below about what pictures work best
Ask For the Order
Tell them what they need to do next.
We Often Suggest Using a Free Estimate as an Initial Offer
Free estimates give homeowners an immediate value that isn’t dependent on them making a purchase.
Tell Them Why You Are The Best Choice
List the benefits of your services.
Keep Copy to a Minimum
When adding copy, keep your message clear, concise and impactful.
Demonstrate Credibility
Include logos to boost your trustworthiness: Better Business Bureau, Trade association, Licence number.
Follow USPS Guildelines
The bottom 3/4'' of the postcard is used by the USPS for barcoding. Text in this area cause the mail to be returned. See Safety Zone & Address area on our specs.
Use a unique email address
Use a unique email address to track responses.
Use a unique URL
Using a unique URL for an offer will entice people to visit your website. You can then track website traffic and quote requests as a response to your campaign. Bonus: no need to update postcard offers or have outdated offers in circulation.
Does Your Postcard Pass the Ultimate Visual Test?
A Homeowner takes just seconds to decide if they need the postcard received.
THE TEST: Strip away the words. Which postcard is selling something the homeowner needs?
Losers
Winner
Actual picture of your truck (new smart phones take a quality photo, so it doesn’t need to be professional photo)- Include your crew which is great introduction and shows the homeowner who they are hiring.