Category: Direct Mail Marketing
The Power of Postcards: Stay Busy in a Slower Market
May 06, 2019
Postcards are the best way to connect with the right homeowners at the right time with the right message. Even in a slower market, it’s smart to get a postcard to a homeowner soon after they list t...
Spring Has Sprung: Seasonal Moving Industry Trends for Spring and Beyond
April 17, 2019
Everything changes with the seasons. The temperature outside and the number of leaves on the trees echo the temperature of the real estate market and the number of new listings available. They ebb...
3 Questions You May Have about Postcard Returns
February 28, 2019
MovingLeads.com goes through great lengths to ensure that our lists contain the most up-to-date and deliverable addresses but a small percentage of return mail is unavoidable. The average direct ma...
Not All Leads are Created Equal: The Worst List Ever
February 04, 2019
I recently had the opportunity to compare our sales leads to those from a competitor we will call "Brand X." Although Brand X appears to focus on fresh new sales leads, their list is one of the wor...
Dos and Don’ts for Tracking Postcard Success Rates
January 16, 2019
It’s true that postcards may not be the only marketing piece that wins over new customers when they are exposed to multiple marketing efforts. But, direct mail postcards are an important part of yo...
Keep Busy When the Market (and Weather) is Cold
November 12, 2018
During the fall and winter months, the real estate market cools and that means the number of leads available for movers also tightens. Moving during this time becomes more complicated for homeowner...
Are Pending Leads Quality Leads? Get the Facts.
October 12, 2018
It is a common misconception that “pending” status means a homeowner is a better prospect. If you choose to focus your marketing campaigns on pending leads you are missing out on opportunities.
The Secret to Better Timing: Introducing Daily Leads
October 04, 2018
Timing is everything. Reaching your potential customer with the right message just as they are ready to make a purchase decision is how you win business. But when is the right time for the moving i...
Why Internet Moving Leads Suck
October 01, 2018
When I talk with movers about their business, one topic comes up again and again: How bad their online moving leads are. Some estimate 35%-60% are bogus. Which is TERRIBLE. Why are online leads so ...
4 Tips for Tracking Direct Mail Response Rates
August 30, 2018
Marketing measurement is an important step to understanding the effectiveness of your marketing campaigns and how much business they bring in. The last thing you want to do is waste money on market...
New Vs Pending Listings: Which Moving Leads are Best?
October 24, 2017
MovingLeads.com provides a weekly list of moving leads that have just been listed “for sale” in your area. Occasionally, movers ask if we can provide leads that have a gone “pending” meaning the p...
Personalization Drives Response Rates of Direct Mail Higher
October 23, 2017
According to new research, the response rates of direct mail continue to rise. One reason is the ability to better target the leads and market to them personally. Read about it here.