Unlocking the Secrets to finding the Best Moving Leads Provider
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With over two decades of experience in the moving leads industry, we’ve learned what works and what doesn’t. This knowledge allows us to deliver superior service to our moving clients. If you’re looking for the ideal leads provider, here’s a detailed guide based on the standards you should focus on, and why we excel in each area.
9 Key Factors to Consider When Choosing a Moving Leads Provider
- Data Collection Methods and Sources
- Data Quality
- Targeting Capabilities
- Lead Age
- Timing and Frequency of Lead Delivery
- Types of Leads: New vs. Pending or “Under Contract”
- Personalized Leads
- Avoid General Sales Leads Providers
- Flexible Terms Without Long-Term Commitments
Let’s dive deeper into each of these!
1. Data Collection Methods and Sources
To ensure you’re getting high-quality leads, it’s crucial that your leads provider specializes in data collection. They must understand privacy laws and ensure that the data is ethically sourced.
At MovingLeads.com, we focus on collecting data directly from public real estate listings. Unlike others, we don’t rely on list brokers or third-party companies. You work directly with the data publisher, ensuring greater accuracy and compliance.
2. Data Quality: Why Internet and MLS Data Fall Short
The Problem with Internet Leads
Internet leads often come from homeowners filling out contact forms online. These leads are frequently oversold, meaning if you’re not the first to respond, you could be too late. The result? Unresponsive or annoyed prospects.
The Flaws of MLS Data
The MLS is a raw database of real estate listings, but it contains a lot of unusable data. Almost half of the entries could include empty lots, bank-owned properties, or homes that have already been vacated. This leads to wasted marketing efforts.
Our Solution
We offer a different approach. Our leads are carefully curated and double-verified to ensure they represent homeowner-occupied properties with imminent moves. This ensures your marketing materials are landing in the hands of actual potential customers.
3. Targeting Capabilities
The ability to precisely target your leads is key. Without proper filtering, you could be wasting time and money on leads that don’t fit your ideal customer profile.
We offer two main targeting options:
- Geotargeting: Define your area by radius, zip code, or county.
- Home Asking Price: Set a minimum and maximum home price to focus on the moves that align with your service offerings.
These filters ensure that your direct mail campaigns are reaching the homeowners most likely to need and afford your services.
4. Lead Age: Fresh is Best
Fresh leads are critical in the moving industry. At MovingLeads.com, we deliver leads as soon as a home is listed for sale. Our leads are updated daily, giving you the advantage of being one of the first to contact a potential client.
5. Timing and Frequency of Lead Delivery
You should expect lead delivery as soon as they are available. We offer a daily lead service, and for those using our postcard fulfillment service, mailers are sent with first-class postage. This ensures quick delivery—reaching homeowners in as little as 3 to 5 business days after their home is listed.
6. Types of Leads: New vs. Pending or “Under Contract”
New Leads
Our leads are sourced from public listings on platforms like Zillow and Redfin, then filtered to include only homeowner-occupied properties. While no list is perfect, our filtration process helps weed out leads like vacant properties, second homes, investment properties, empty lots, bank-owned properties, etc. But even then, there is no such thing as a perfect list. There will always be some vacancies since people are in the process of moving. Even with our filtered list, you should expect a single-digit vacancy rate and some inevitable return mail. Returns should be thought of as a normal expense of a direct mail campaign, just like the cost of printing postcards or buying stamps. Focus on using the total cost of your mailing to figure out your cost per call or cost per booking. As long as these are meeting your budget targets then returns shouldn’t deter you from direct mail.
Pending or “Under Contract” Leads
These leads are valuable because homeowners are in the final stages of selling their home, making them more likely to hire a mover soon. A follow-up postcard to these homeowners can keep your company top-of-mind.
PRO-TIP
To hit the nail on the head even harder, MovingLeads.com leads plus fulfillment customers can send unique postcard designs - one version to NEW listings and one to PENDING status. With this option, homeowners get a personalized postcard that speaks directly to their situation. Check out the graphic design services we offer our customers.
7. Personalized Leads
Generic leads addressed to “Current Resident” don’t perform well. All our leads include the homeowner’s full name, giving your mailers a personal touch that grabs attention and increases engagement. Personalized postcards help establish a stronger connection with the recipient, boosting your response rates.
8. Avoid General Sales Leads Providers
Avoid leads providers who don’t specialize in moving services. Generic marketing campaigns like EDDM® (Every Door Direct Mail®) result in wasted resources by targeting every household, whether they are moving or not. At MovingLeads.com, our focus is exclusively on moving leads, helping you achieve a 1-3% response rate, with many customers landing large, high-revenue jobs.
At MovingLeads.com we understand the housing and moving industries. We’ve been working with movers for close to 20 years. Our customers average a 1 -3% response rate off of the mailers sent to the quality moving leads we provide. Those same customers report that the jobs they end up booking off of those responses are the largest and highest revenue jobs they prefer to add to their calendars.
9. Flexible Terms Without Long-Term Commitments
Beware of leads providers that lock you into long-term contracts or monthly subscriptions. At MovingLeads.com, we understand the fluctuations in the moving industry, which is why we offer flexible, no-commitment services. You can start and stop as needed, with no upfront costs for postcard inventory or postage.
Selecting the right moving leads provider can have a huge impact on your business. We invite you to learn more about what makes MovingLeads.com the best in the industry. Contact us today for a free, no-obligation consultation and see how our leads can help you book larger, more profitable moves.
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Categories: About MovingLeads.com, Direct Mail Marketing