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As the leaves change and the air cools, the rhythm of marketing begins to shift. With many families already settled into their new homes and adjusting to the school year, the number of available leads may decrease. However, it's essential to remember that new homes continue to hit the market during these months, making it important for you to adapt your marketing strategy accordingly.
To ensure a steady flow of leads each week, we recommend widening your search criteria. You can do this by increasing the mile radius or adding additional zip codes in your surrounding area. Additionally, it may be beneficial to adjust the minimum and maximum asking prices of the homes you’re targeting, especially if they were narrowed down during the summer months.
During this time of year, homes tend to stay on the market for longer durations. As a result, homeowners may not be ready to hire a mover until 60 days or more after your initial mailing. While homeowners do hold onto postcards, it’s an opportune moment to consider implementing retargeting mailings to maintain visibility and engagement.
At Moving Leads, we provide movers with the tools to stay top of mind with potential customers. A second postcard mailing to pending homes is a timely opportunity: We consistently track the market to identify newly pending properties and confirm they are still owned and occupied by homeowners. When a home goes pending, a well-timed postcard reminds homeowners of your services, keeping you in their thoughts as they prepare for their move. We also re-target properties that remain unsold after 90 days. If a listing stays active beyond this period, we perform a detailed re-verification to ensure homeowners are still receiving mail at that address. These leads are then re-entered into our system and automatically added to your weekly list. This targeted mailing strategy helps you effectively promote your moving services to all potential active customers in your area.
At Moving Leads, we prioritize customization and flexibility. We provide you with the option to tailor your services and offer automated follow-ups to keep your Fall and Winter seasons bustling with business.