Proof of Professionalism is the Key to Winning Jobs
Photo by Sean Patrick via Pexels
Homeowners are looking for movers that are professional and trustworthy. By joining industry organizations and engaging with your local community, you can improve your postcards so that they easily grab a homeowner’s attention, instill trust, and convey your professionalism.
Join Organizations & Include Trusted Professional Logos
One way movers can stand out and demonstrate their professionalism is by joining industry organizations. By becoming a member, movers can gain access to valuable resources, connect with other businesses, and include the trusted professional logos on their marketing materials. Although there is usually a fee to join these organizations, these benefits are definitely worth it.
There may be additional local organizations in your area, but here are a few that we recommend:
Move For Hunger
Move For Hunger is a national non-profit organization that has created a sustainable way for moving companies to reduce food waste and fight hunger. Homeowners throw away a lot of things when they move - and that includes perfectly good food! Members of the Move For Hunger network ask their customers to donate their unopened, non-perishable food, and then volunteer to deliver it to a local food bank or pantry at no additional cost.
"More than 1,000 moving companies all across the United States and Canada are now asking their customers to donate their food when they move," said Adam Lowy, Executive Director/Founder of Move For Hunger. "Doing good is good for business, and Move For Hunger is an easy way to integrate charitable giving into your day-to-day operations."Companies that join Move For Hunger receive customized marketing materials and are added to their Find a Mover page.
The American Moving & Storage Association (AMSA)
AMSA is the non-profit trade association representing members of the professional moving industry. Whether you are an independent moving company or a van line agent, AMSA membership gives you access to essential industry tools and resources that help you run your business and keep you in compliance.
To be eligible to use their ProMover certified logo, you’ll need to be an interstate AMSA member in good standing for 18 months. Then each year ProMovers are subject to a review to ensure they still meet the program requirements. As a ProMover, you’ll be listed as a ProMover on the AMSA consumer website, Moving.org, and you will be able to display the ProMover logo on your business cards, letterhead, website and trucks. The ProMover logo shows homeowners that you are an ethical and professional business.
Local Moving Associations
Each state has its own moving association. For example, California movers can join CMSA. By joining these associations, you are often promising that you will abide by their code of ethics to provide an honest, legal, and efficient service. Consumers expect association members to be qualified movers that provide excellent service.
Local Chamber of Commerce
Joining your local chamber of commerce is also a great way to demonstrate professionalism. A study conducted by the Schapiro Group found that consumers were 80% more likely to purchase goods or services from a business that is a chamber member. By joining the chamber of commerce, you can also gain discounts on many of your business needs like insurance, office supplies, shipping, and more.
Proof of Licensing and Insurance
We surveyed homeowners to see what information is important to them when they’re making the decision to hire a mover, and 72 percent of respondents said they would want proof of licensing and insurance. You can increase your chances of getting a response from a homeowner by simply mentioning that you are insured and licensed on your postcards. In particular, including your license number on your postcard will ease homeowner concerns of hiring an illegitimate business that doesn’t have the proper insurance to replace their belongings if anything goes wrong.
If you include professional organization logos alongside licensing and insurance information on your postcards, your postcards will convince homeowners of your professionalism. For more information on what homeowners are looking for in a mover’s postcard, check out our articles on customer-focused marketing or postcard design tips.
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