Selecting the Ideal Postcard Image for Maximum Success

When it comes to postcard marketing, choosing the right picture is essential to making your campaign a success. Your image must instantly capture the attention of homeowners and communicate that you’re a moving company, as first impressions are everything. That’s why we focus on the power of visuals in movers’ marketing.

A quick test we recommend is to strip all the words from your postcard and focus only on the image. Does it instantly communicate that it’s from a moving company? This simple exercise can reveal the visual impact of your postcard and highlight whether the image is strong enough to speak for itself.

Over the years, we’ve tried many different visuals, and while clever designs or puns like a cow with “MOOOving” might sound fun, they can actually confuse homeowners. Even images of families with moving boxes aren’t always enough to make it clear that the postcard is from a mover.

Hands down, a picture of your moving truck is one of the most effective visuals for instantly conveying that the postcard is from a moving company. While there are templates and stock photos available, using a stock design risks blending in with competitors—or worse, using the exact same image as another company.

Capturing a high-quality image of your truck is easy with today’s smartphone cameras, and including your moving team in the shot is a great way to introduce your crew to potential clients.

Once you have the perfect photo, we highly recommend working with a professional graphic designer to create a unique, high-impact postcard. Investing in custom design and original photos can yield impressive results by making your postcard stand out from the crowd and significantly boosting homeowner response rates.

At Moving Leads, we understand the power of a well-designed postcard in movers’ marketing. Our expertise can help you create visually compelling postcards that make a lasting impression. A picture is worth a thousand words, so make sure yours tells the right story, grabs attention, and drives remarkable results.